Benchmark and Kraft Heinz Win Brandon Hall Group Excellence Gold Award for Sales Performance

Category: Best Unique or Innovative Sales Training Program

Program: Kraft Heinz – Perfect Path to Purchase

Helping Kraft Heinz Win on the Digital Shelf

As online shopping continues to surge, Kraft Heinz recognized the need to equip its global sales teams with the skills to win where it matters most — the digital shelf.

To bring this vision to life, Benchmark Performance partnered with Kraft Heinz to design Perfect Path to Purchase — a global, immersive learning experience that empowers sales teams to showcase products effectively on retailer websites.

From Awareness to Application

The learning journey begins with a highly visual, interactive Rise course introducing the essential elements of strong online product presentation — from imagery and product descriptions to ratings and reviews. Real-world examples bring each concept to life, connecting strategy with practical execution.

Learners then put their skills into action through a hands-on game that simulates live e-commerce environments, allowing them to apply what they’ve learned directly to real retailer sites. Designed for both solo and team play, the experience drives engagement, competition, and collaboration.

A Global Experience

To support Kraft Heinz’s global reach, Benchmark localized the game in 10 languages, including French, Arabic, and Russian — ensuring that teams around the world could learn and play in their preferred language and context.

The result? A learning solution as dynamic and innovative as the digital marketplace itself — one that empowers Kraft Heinz teams to create perfect screens that capture attention, drive conversion, and strengthen brand impact online.