An executive at a client organization read a recent best-seller about service design. She then asked the internal Learning team to design a workshop and they contacted Benchmark.
When we read the book, we realized we have created several ‘client journey maps’ for clients over the years, and were well-positioned to both design and facilitate an interactive two-day workshop.
We’ve now facilitated multiple sessions in Europe, Southeast Asia and Australia, as well as in Toronto, and participants have identified many opportunities for enhancing the client experience.
A participant recently said, ‘We’ve done lots of process mapping, but always from an internal perspective. Mapping the experience from the client perspective makes all the difference.’
Please contact Louise Grummitt for more information.
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